Although most of Michael Jordan’s publicity is positive, he has recently created a new low-point in the public eye, especially in the eye of one particular Judge.
Jordan decided to take a Chicago grocery chain, Dominick’s, to Court after they released an advertisement congratulating him on being inducted into the Basketball Hall of Fame in 2009. The ad also included a footnote that customers can use their card or coupon to save money on their “Rancher’s Reserve Steak.”
Jordan brought a $5 million lawsuit against the company, which has been ridiculed by the federal Court. Jordan claims that he is entitled to compensation since Dominick’s used his name without permission, but Judge Milton Shadur disagreed and said Jordan was being “greedy.”
Although Jordan may still receive some damages, it is unlikely the total $5 million will be awarded.
What Does Wichita Think?
Without using any of Jordan’s logos, do you think he is entitled to damages for Dominick’s using his name without permission? Do you side with Judge Shadur and agree that Jordan is simply being “greedy?” Let us know what you think in the comment box below!
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